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MUSEUM
EXHIBITION
Bare Roots / branding
The Bare Roots Exhibit is about the rich history of the medicinal properties of nature. In the process I conceptualized and visualized an identity of the Museum exhibition with several environmental graphics. It’s goal is to immerse guests in the rapidly spreading medicinal practices towards various people groups during the early stages of society, emphasizing the lost art of healing from our ancestors.
ELIZABETH JAMES
COLLECTION
lizzie. /packaging
The Elizabeth James Collections was inspired on the fictional character of Elizabeth James from the 1998 rendition of the Parent Trap. The 3 products and packaging was based upon the character’s persona, elegance, and anxiety: To-Go Drinking Powder, Mint Candies, and an Essential Oil-based perfume.
BOOK COVER
SERIES
Anne of Green Gables /publication & layout
The Book Cover series of Anne of Green Gables is based on a modern and an experimental take of the story. Both books emphasized the title but in unique ways, and the page layouts varied in style, one clean and rather simple, the other, bold and whimsical.
APP PROTOTYPE
Roamance /UX design
Roamance is a travel-based prototype app focused in the location of Paris, France. It was created on the thought of those wanting to explore the world with their significant other. The branding plays off the aesthetic of the city, love.
MAX PLAYFIT
identity rebrand
Max Playfit, based in Lynchburg, VA believes in creating structures that bring physical-based enjoyment to the youth. To emphasize their core values, reliability and community, a rebrand was executed to represent the business and its target audience.
(Group Project)
GIVEN TUFTS
BOOKSHOP
identity rebrand
Given Tufts Bookshop is a volunteer run business that reuses books, emphasizing their unique selling point of recycled reading. In the rebrand, a new logo system was created as well as new merchandise, illustrating the new look of the Bookshop.
SOCIAL GOOD
CAMPAIGN
Toxic Boost /branding
The Social Good Campaign, named Toxic Boost, is about the relationship between energy drinks and the consumer. The purpose of this campaign is to bring awareness to the health risks that energy drinks can cause when consuming them on a daily basis in a traditional and non-traditional manner.
(Group Project)
SWEET
PRIMROSE
typography
Sweet Primrose is a modern serif typeface that represents elegance through the contrast of lines. This font is pretty versatile, as it can be used for branding, editorials, advertisements, and more.
FALL FEST
branding
Fall Fest is an annual event that Liberty University hosts within the department of Student Activities. Various graphics and elements were created to help promote the events to students, faculty, and staff. This includes printed and digital materials.
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